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Friday 5 December 2014

Possible Distributors for Zombie Horror

Possible Distributors
We have several different companies that can distribute our films. This is going to range from the high class movie industries like Warner Bros into the smaller independent ones like Warp Films. I am going to talk about the possibilities as to why I should choose that distributor for our film and why that would be at more of an advantage than others. 

20th Century Fox

This company was formed at around nearly 100 years ago, which was incorporated by somebody called William Fox. This distributor’s intention is to release the popular films and has a lot of subsidiaries, such as the american news channel FOX and their own Television channels, also in America.

This company is one of the biggest distributors going because of it’s divisions and subsidiaries which create it’s own arsenal to advertise movies. I feel like this company would benefit our film in multiple ways, which introduce a synergy between it’s smaller conglomerates which in theory should boost advertising and the overall marketing of the movie. This would also make the release a blanket cover, releasing the film internationally. This happened for a similar genre to a film called 28 Days Later. This was based in Britain and people didn’t think that it would take off as much as said, but with all of the media companies that 20th Century Fox owns as subsidiaries, media companies such as FOX news was able to advertise it, plus it would be viewed on their TV channels when they start to sell the film and put it on subscription channels. 

I feel like 20th Century Fox is overall a good company to use for our film, however I feel that the way that the production company is going with this film, it needs to be more independent as our intentions wont hit bigger audiences. 

Paramount Pictures

Paramount Pictures Corporation distributed the well known film World War Z which was also on the same genre as what we’re creating now. This distribution company isn’t as established and is more independent on it’s advertising and marketing than 20th Century Fox is, as it doesn’t have any media subsidiaries. However it is a part of a bigger conglomerate, it doesn’t hold anything as popular as Warner Bros. does with it’s subsidiaries and depenedencies. 

I wouldn’t go with Paramount Pictures because I don’t find this company to be as well established in the marketing as other distributors would be, as I want to make sure that the film goes to a wide audience, I want to make sure that I get a good background on a distributor who is able to convince the modern day technologies and use technological convergence to gain an audience to the film that we’re creating, and through the technologies it makes it easier to interact and share to social media. 

Warner Bros.

Warner Bros. is a subsidiary of Time Warner, which has a lot of media companies by it’s side. These media companies include the massive magazine labels like Entertainment Weekly and online home entertainment attributes like HBO. HBO is a good place to stream movies and TV series, this is a premium subscription service which requires a monthly cost however Warner Bros. is a part of a big conglomerate of Time Warner.

Warner Bros. in the past has distributed many films, including huge hit releases like Harry Potter and The Dark Knight. These franchises benefitted hugely from the online creation of social networks, being able to share trailers and even get involved in social experiments to get special highlights to actor interviews and/or downloadable content which can be viewed on any device. 

Warner Bros. has took advantage of these technologies and they release the most films in a year than any other distribution company. I think the marketing that Warner Bros. invokes is very effective and getting the audience is the key to making the film work the way it does, even if it is a new franchise that DTEC Productions is creating. Warner Bros. released I Am Legend which is a zombie horror based genre. The film got double the budget that they had on the film in the first place, which motivates our production to be better.

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