Audience Profiles for Zombie Horror

Audience Profiles for Zombie Horror

I am going to talk about the Audience Profiles that should be talked about for the Zombie Horror, this is going to invoke the BBFC Classification and this should evaluate as to how to go about how to rate our film.

Suitable for Everyone

Only mild language should be used, with that there should be no violence with little to mild. I feel that this would not be suitable for the film to be shown to everyone, as in order to make this a zombie horror, we need to include aspects of violence with blood and gore to stick with the conventions that should deter the film with it’s genre. Also swearing would probably be more necessary to establish the age of the actors inside it, as they have a free act of speech in tense scenes, it adds to it. 

12 Years of Age (Advised to be with parents)

I don’t think that the younger genre are fascinated by blood and gore as that would be what it intends to be for our intentions. I don’t think that the 12 year old would like to be involved in the blood and gore which is introduced by the scenes that we intend on doing because this wouldn’t be mature. The filming that we have the intention on doing is that it produces a lot of violent blood and gore, and I feel that this audience group would not be appropriate for showing this. However this wouldn’t cause much harm to the viewer if they was to see it, so I find that if a mature viewer watches it too, it will not be as badly portrayed to younger viewers. This however isn’t our intention, as we are basing our film off the age range of a young adult or older teenager.

15 Years of Age (Suitable for only people 15 or older)

Teenage audience seem to be in the right are for this type of genre as they tend to enjoy blood and gore, such as productions like The Walking Dead or World War Z. This is because of the intense scenes that are taken and this group tend to enjoy the thrill of being scared, being around their friends whilst watching the film. I feel this is a good age range to think about for our film as we want to make it with some comedic value just as much as we want to make it serious, with the blood and gore visual effects to be as well as possible. 

Primary Audience 

Primary Audience is the viewers who are avid of the production company or the genre of film that is being created. This person tends to enjoy the thrill of the general conventions of the Zombie Horror as the demographic is orientated around the younger adults. 

I see the demographic for this type of profile to be of these aspects:

• Gender: Male & Female
• Age: 18 to 25
• Common Interests: Avid fan of Zombie Horror conventions AND/OR interest in the production/distribution company.
• Career status: Started a job or currently in university

Why do I see these demographics? This is because the typical person who likes to browse movies is the person who has a lot of time on their hands, as an university student, you have a lot of time to be with your friends and this would be convenient to look for movies, or even more so, go to movies often with friends, having places giving movie subscriptions at actual cinemas. (Example being Cineworld.

How does this unlimited subscription work? 

http://www.cineworld.co.uk/unlimited/howitworks 

Secondary Audience

This audience is the typical person who is introduced to the movie through a primary audience viewer, with intentions of going to the movie with this person or more so, hearing the movie advertisements through social mediums, like on the radio or even through adverts on social networking websites like Twitter or Facebook. Secondary audience is outside of the typical demographic of which the movie is aimed at. 

Tertiary Audience

This type of audience only look at the movie if they are fond with a certain aspect, this might be to do with an obsession or likability of an actor/actress, they don’t tend to go to watch the movie for the plot, and doesn’t go down in the scale of being in the Primary or Secondary audience. This doesn’t relate to the film at all.