Horror: Zombie - Audience Profiles (Further research)

Here I will be completing further research into each aspect of our audience and finding out exactly what type of audience we are going to attract with our sequence, this was my own interpretation of our audience profile and we have taken both this and our group effort into account. 

Age

 The usual age for someone watching a zombie movie is between 15 and 25. During young adulthood they are in the key stages of developing themselves and learning about the world, they want to try new things and experiment with different emotions and feelings. They want to rush into life without being guided and therefore seek all thrill they can get. Zombie movies give this thrill and can excite the young audience easier than an older one. The young audiences are also less susceptible to being put off the film by violence or unnatural images which may make older audience feel negative towards the film, these films are based on survival and it gives viewers a chance to understand what decisions they would make in an apocalypse. Zombie films still have an effect even after the movie is over, people find themselves talking about what they would do in a post apocalyptic environment.

Gender 

Males are more fond of zombie movies than girls, this is due to the stereotypical thrill seeker which is portrayed with a boy and the thrill boys seek to contest with their hormones. Violence is also a major convention of zombie films which is preferred by males. Due to males looking for something to scare or exhilarate them, Zombie films will be more attractive to boys as they seek what this genre contains.

Class

 Overall zombie films are aimed at working class community, This is due to the level of thrill and excitement which is gained for a relatively cheap price. If the higher class watch zombie films then it is likely to be a big budgeter involving well known actors with high ratings. This is due to the higher level of satisfaction upper class individuals seek when watching a film. Another reason that these films are aimed towards the working class is because the film features regular characters, often, like the viewer being of working class.

Groups of audiences 

The audiences for zombie movies are often groups of friends however, there are key groups of audiences who often see zombie movies. Couples who are either on a first date or have been in love for a long time but not married commonly go and watch horror movies, this is due to the freedom they have as a couple. The comfort that is needed after seeing a zombie movie is at a level comfortable enough for a first date to be successful. They are also seen to be good conversation starters after the film and therefore are popular conversation choice. 

Conclusion 

Overall the general demographic for an audience watching zombie movies can be fairly broad however the majority of the audience will be young( 15-24 ) males who seek a cheap thrill, this is our primary audience. Otherwise it is likely to be couples who are on a first date. The audience of the zombie movies can often relate to the characters in the film due to them being of similar class and background. They often form a relationship due to the similarities and therefore have a stronger emotion pull to the film. The relation of the characters also puts the audience in the shoes of the characters gaining a stronger sense of the 'fear factor'.