Promotional Items

Promotional advertising is very popular in the film industry as it is the key way of getting your film out to the audience and we thought as a group that we should have some promotional advertising. In order to get an idea about what ways to promote or how to set out our promotions we had to look into different methods and research them. Our first thought was a film poster so we decided to look into existing film posters.

First we looked into 28 days later and saw that they had a film poster. We looked into the film poster and noticed there’s the logo in the middle so your eyes are immediately drawn to it. We thought we’d imitate that on our poster and have the logo as the center point because it is very eye catching. They also have text about the film such as the actors, directors, casting agents, producers and other crewmembers. The poster also has a graphic of London in the background which gives me an indication that the film is set in London. But overall the poster looks good and does the job of advertising the film.

We decided we would create a poster for our film and we knew we had to have certain elements of information in so we included all of the cast and crew members involved in our film. We also put in the logo and the title in our poster as that is what we are advertising. Finally we put the production logo on and that was that. We then did a few other promotional items.

Finally looking at all the promotional items we have created, we feel that we can reach a wider audience with what we've created and help get our target audience.