Evaluation Pt. 3

What kind of media institution might distribute your media product and why?

I find this to be difficult to reflect upon. This is because it can be introduced through a small company and it can be built through its audience and the marketing scheme used. A film such as Borrowed Time can inflict ideas like this as that was a micro-budget film and started off with little money to build a film up.

I was thinking of using Universal or the subsidiary Working Title to distribute the media. This is because of previous films in which they have created. The films that they hold are made to become some of the biggest films in the industry and that is done because of the massive marketing schemes which they involve. They have a lot of money to work with because of how they incorporate vertical integration into films with good potential. The budget and content would have been much different from how the project we made turned out because we had very limited strategies. We didn’t have multiple cameras, the cameras are very low quality and the rendering equipment we used was very bog standard. Final Cut Studios wasn’t a good product to use in the editing of our film because it lacked features and it took a lot of time rendering sound which shouldn’t be rendered, as it isn’t a video effect. I think that the software was out of date though. Me and Callum originally wanted really high resolution and feature-full cameras to do our filming because we wanted to create slow motion effects into the product, however our budget was very little and we wasn’t even able to use any DSLR to record 1080p video, this resorted to a very low quality image which tore upon fast movements of the video at the time. It added a weird effect to the encoded video, which we couldn’t exactly deal with. 

I think that the American studios wouldn’t benefit as well as British studios because we know that some British films such as 28 Days Later did really well in the UK. Working Titles sourced them. Working Titles is a conglomerate of Universal. Overall as the convention suggested by this film, we don’t think it’ll be small and hard to market, as it isn’t controversial with a complete unique storyline. 

I feel like if we was backed up by bigger companies, we would be able to focus on the four different aspects of the film really intensely whilst taking the same time it took us to do a 2 minute clip. This is because of the limitations of the crew that created the film. I feel the film would overall be professional if it was based off a film company such as Working Titles or another well-established company from the Big Six.