Evaluation Pt. 4

Who would be the audience of your media product?

The audience of the media product wasn’t intended to be orientated around anyone specifically in the first initial thoughts of the film. However we had to come to a conclusion that we would have to base it off the young adult/teenage schema. This is because of the horror aspect of it and a lot of younger audiences tend to get a thrill off films like this. A zombie horror tends to be orientated around a lighthearted version of a horror, as it doesn’t seem to include many jump-scares or intense scenes like a thriller horror would. Although it has good aspects of gore and mutations to human bodies and people might like the idea of that. 

We wanted to create a target audience around the films that have already been created in the past that involved zombie aspects of it such as Dawn of the Dead, Resident Evil and Shawn of the Dead. These films had the core aspect of making sure that the zombies are dangerous and create gore. We couldn’t establish intense gore like in those films because we didn’t have the money to create the same effects that we wanted to. This would have been really expensive and we would have to have some people who are experienced with this type of information. 

There are several different target audiences that this could orientate itself around, so I remember that through little research that films such as 28 Days Later and World War Z are orientated around the young adults of the community. After having this idea we decided to make it like this and meet the rules and protocols which BBFC take for that kind of age group. I think we overall decided to go for a 16 because it intends to have gore in the feature film.

We also did plenty of research in this. We did a questionnaire through a video format and an online format several times throughout and we only got two conclusive questionnaires that worked out how they was supposed to. These questionnaires gave us the answers to the questions that we asked. 

The questionnaire had questions like:
-What is your age?
-What is your gender?
-Did you enjoy our footage that we made?
-Was it evident that the film was the horror genre?
-Was the setting suitable to the genre?
-Which character did you relate to the most?
-Anything you can say in which will improve the film that we’re developing?

These questions asked towards the audience we felt was beneficial enough to give us information about how we could make the film better. We had a blog post put up in which gave us the questionnaires results and we reflected on this by adding the conflict into our actual project film. 

I spoke to several people who watched the film out of my lessons and I just asked them the simple question as to what they thought about it, I took down notes and got information like:

‘It was a good film however the overall stigma wasn’t summarised.’

‘The film had a lot of good effects in it such as the punching and had decent actors, however it didn’t include much of a storyline, as the main character got constantly attacked.’

‘The film’s picture quality wasn’t great and it needed more music as a whole, the loop on the music at the end was obvious and made it lower the filming quality.’

‘Mise-En-Scene was on point.’

I overall thought this feedback wasn’t out of the ordinary as we did feel like this as well when we rendered the product together.

We could improve the work by doing the following:

• Having better equipment to allow better shots such as smooth pans and crane shots to overview the scene which is being acted out. We needed to improve on this aspect of filming as we didn’t get a varied amount of shots and we rushed the day too quickly in attempt to be as efficient as possible. This created numerous mistakes in our camera shots. 
• Improving the acting, we had plenty of continuity errors because of the character’s facial expression or the animation of which they are currently in.
• The time efficiency that we need to incorporate, a good movie is only good when you take your time perfecting shots and overviewing them.
• Better editing skills, we lost a lot of time because we was unsure as to how to allow the maximum creativity, yet still not loose any efforts to making the film as plausible to watch as possible.

Overall the film was an average creation and we could have done better in many aspects of which we deem ourselves to do in our future projects.